For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968. The Gucci Pre-Fall 2018 campaign directed by Glen Luchford is inspired by the bold, experimental and iconoclastic French Nouvelle Vague filmmakers of the late 50s and 60s.
Gucci Dans Les Rues Preview 1
Re(Belle) Re(Belle). Maxine reads from L’Éternité by Arthur Rimbaud (1872).
Art director: Christopher Simmonds
Creative director: Alessandro Michele
Gucci Dans Les Rues Preview 2
It’s Just You, Me and the Future. Jean-Paul reads from ‘L’Éternité’ by Arthur Rimbaud (1872).
Art director: Christopher Simmonds
Creative director: Alessandro Michele
Gucci Dans Les Rues Preview 3
Liberté, Égalité… Sexualité? Valérie reads from ‘L’Éternité’ by Arthur Rimbaud (1872).
Art director: Christopher Simmonds
Creative director: Alessandro Michele
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