To reinforce and celebrate the symbolic and stylistic goals the shoe had always stood for, the brand teamed up with the 2017 masters of techno/house music and lifestyle across the globe— Boiler Room. To offer us a literal underground haven, they took over the subway station at 162nd and Amsterdam Ave. with a light installation reminiscent of Japanese-futuristic iconography, and a lineup provided by Boiler Room that nearly blew the subway tiles off the roof. The vibrating, vivid night was the epitome of every energetic motif that the 97 has represented throughout its history, taken to new heights.
Comments