Heidi O’Neill is the president of Nike’s $9 billion direct-to-consumer business, including Nike.com and Nike retail stores.
O’Neill has been with Nike for 19 years, but she has a new role as of June: To unite all of Nike’s interactions with customers under one organization and to build shopping experiences that make the most of the advantages that digital and physical retail each offer. We talked to her at our Code Commerce conference about the successes and failures that led to this reorganization, and what the move means for Nike’s relationship with frenemies like Amazon.
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