TOKYOJIN Part 4: Ginza / Aoyama
The glitz, the glamour, it’s all a facade. Behind it all lies a deep history and legacy of craftsmanship and dedicated artisans. The Japanese have a different understanding of luxury. The ‘brand as badge’ mentality doesn’t hold much value. When it comes to luxury, it’s just as much about where it’s from, as who it’s for.
The TOKYOJIN Stories are a five-part video series produced for the TOKYOJIN pop-up, a curation by BEAMS for Harvey Nichols, that feature distinct areas of Tokyo and four distinct heroes. The series are a special production by the creative minds at poweredby.tokyo, who are a community driven initiative that aims to capture, document and communicate Tokyo’s unique urban culture through the insight and experience of the very people that shape it.
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