Craig Green Fall/Winter ’17 Campaign

Craig Green‘s Fall/Winter 2017 campaign seeks inspiration at superhuman heights— delivering the designs in a shrine-like series of photographs by Dan Tobin Smith, that strive to emanate an otherworldly energy.

Driven creatively by Hindu deities and the Vitruvian man of Da Vinci, Craig Green presents a conceptual interpretation of his clothing that is confusingly alluring, amorphous and bold in the abstract aesthetic ability they imply in elevating garments to a near godly grade.

To say the least, an interesting and unexpected change for the general concept of a fashion campaign.