Billionaire Boys Club unveiled its Fall/Winter 2018 lookbook photographed by Anton Gottlob.
“The Vikings” are this season’s focus, creating a hybrid collection of futuristic, collegiate sportswear. Leaning on the heritage of the ‘Vikings’, both in the pioneering expeditions of its eponym and NASA’s “Viking Project” of the 1970’s – in which the U.S. successfully landed spacecraft safely on Mars and transmitted images to Earth – the name plays on BBC’s fascination with space missions and the exploration of the unknown.
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