BRAVE, VISION FOR MONCLER BY SPIKE LEE

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The message of Moncler’s love, admiration and respect for New York continues in an intense short Musical Film by the celebrated New York Director Spike Lee. Its strong bright plot threads through five minutes of an extraordinary Mix of Fluid Rhythms, the Musicality of Ska and Funky Echoes. The Music is modeled after the sounds of the City, in its infinite Contradictions and Beauty, with its magical
atmosphere, engaging and evocative. This approach to storytelling weaves a passionate emotional tale about the Big Apple’s Mix and multiplicity of Souls, its Multi-Ethnic Flavor. “I deeply believe,” Spike Lee stated, “that New York City is The Greatest City on this God’s Earth. I am A Storyteller. And I decided to Film on a sweltering muggy August day, probably the Hottest Day of The Year.”

The title of the Short Musical Film, starring Dancers Lil Buck, John Boogz and Damaris Lewis, is “Brave” and it comes from The Lead Song “Brave Suffering Beautiful”, from the Off-Broadway Musical “Total Bent” by Stew & Heidi Rodewald. The Short film, a meaningful melting-pot of Powerful Images, Words and Music, is Joyful, Dynamic and Poetic, hypnotically interweaving soft and sinuous folds and fragments of the essence of New York; even managing to capture the blazing heat of life in this city that is like no other on Earth.

Through the eyes of Spike Lee, the Short film brings to life Moncler’s emblematic tribute to the MultiFaceted Eclectic Beauty and inexhaustible Life Force of this City on The Hudson, its unique power to Attract, Inspire and Change. The Film begins with Spike Lee reciting The Sonnet “The New Colossus” by the American poet Emma Lazarus, inscribed on a Bronze Plaque on The Pedestal of the Statue of Liberty, the renowned Symbol of Peace and of The Strength and willingness to Welcome, to Amalgamate, to Thrive, to Reinvent itself as a True Community of The Future. “Lady Liberty’s Flame,” concluded Spike Lee, “welcomed millions of people arriving in the United States of America. Their first step onto American soil was in New York City. I hear that in this song, “Brave Suffering Beautiful”, which holds the essence of what it means to be an American in this particular period in time.”

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