NOWALLY

Pre-shrunk denim that has had the oil removed from the fabric by applying a special process. The image on the left shows the denim before the processing is applied, and the image on the right shows the denim after the processing is applied. 0117205005037 SOCIAL SCULPTURE DRY DENIM 3 / INDIGO

Pre-shrunk denim that has had the oil removed from the fabric by applying a special process. The image on the left is before the processing is applied, and the image is after the processing is applied. 0117205006003 SS 101 JKT JUMBO DRY DENIM / INDIGO

The first time I started to get interested in clothing was when I saw a pair of vintage denim at a vintage clothing store during my early teenage years.

I was immediately mesmerized by the distinct presence of authentic vintage items.

We have conducted countless trial and errors in attempt to reproduce the unique feeling of vintage denim with the damaged denim that we manufacture, but one characteristic that we could not imitate and duplicate was the distinct “dry feeling” that vintage denim possesses.

This detail, which is produced from the finely woven fabric, is further emphasized when the denim is continuously worn under the strong West Coast sun and washed over and over again using powerful American washing machines. How could we reproduce the authentic character created over the years in the environment in which the denim was used in and through the lifestyles of the people wearing them?

The finishing processing is conducted by hand for each item using natural dye and paint.

We continued to work hard to reproduce the texture and unevenness of the fabric over years of development, and finally came up with a method that consisted of applying a special treatment to remove the oil found in the fibers of the denim.

Shrinkage from this process is extremely severe and difficult to control; it is a complex technique that normally should not be used for natural fibers.

The stitches are also shrunk, so the width of the denim becomes finer and narrow. The original copper buttons specifically produced for this denim are individually painted by hand.

We struggled for a long time to stabilize the shrinkage and find consistency, but after repeated tests we finally came up with our own original “DRY DENIM®”, which featured tightly woven fabric and a dry and deep texture. We were finally successful in incorporating the appeal found in vintage items, not just in terms of surface appearance but texture as well.

The textures, colors, and finishing processes are different with each pair of this unique denim, and we hope that you compare each of them at our store as if you’re searching for the right pair of vintage denim.