Introducing: De Puro

Sergio Castaño presents his project “Aceite de Palma”. The collection and images study the perception of aesthetics in postmodern society through how convention is understood as an impediment to develop people’s creativity. Through a view on “The History of Ugliness” by Umberto Eco, Sergio want to share a general idea about how relativity is the only way to understand the truth about beautiful / ugly terminologies.

Credits:
Photography, styling and garments by Sergio Castaño
Assistant and logistics: Ricard Blazquez
Models: Alejandra V, Anton Albitskiy, Jordi Clotet, Carla Romeu, Pol Martínez, Marc Meca, Mireia Pascual, Juan Morales, Domenike Liaño, Carmen Peña, David Canals.