CLOTHES AS USUAL Wearing the same clothes, as usual.
“Promising the ultimate comfort”, FULL COUNT’s denim has many devoted fans and are of course known for their comfort. The secret of their comfort lies in their use of high quality fabrics, as well as continuing to use produce the same things since the brand was founded. What’s most important is the garment’s usual performance.
Clothing that you can wear everyday, as usual.
FULL COUNT has established itself as one of the leading denim manufacturers in Japan. Their jeans, which they have continued to produce for over 20 years since the brand was founded, are known throughout the industry for their comfort and beautiful aging. What FULL COUNT aims to do is to continue making the “usual” clothing without changing a thing, or in other words, creating the ultimate daily wear. For people who love clothing, it is important to be able to wear your favorite jeans or T-shirts everyday until they become tattered. Brand director Tsujita believes that the ultimate comfort is the most important aspect of clothing.
Clothing that may not suit someone in their teens or 20s may naturally look good on someone in their 30s or 40s. This is often because these types of garments are made the same way over the years, without being swayed by trends. And this is why the garments most liked by people are generally basic and simple. Being “experienced” means gaining knowledge over time and getting used to things around you. This is the same approach that Tsujita takes with fashion. Becoming a mature adult means being true to yourself and possessing a sense of elegance while being in your natural element. What’s most appealing about FULL COUNT is that their basic designs and high quality products can be worn all the time, regardless of the era.
A setup consisting of FULL COUNT jeans worn over a long duration and a vintage denim jacket. The longer the denim is worn the softer the fabric gets, becoming more and more comfortable.
Mikiharu Tsujita’s Profile
FULLCOUNT was established in 1993, and the brand has continued to produce comfortable denim to this day. The brand is highly acclaimed not only in Japan but throughout the world as well.
Tsujita’s style consists of a rugged and simple look.
A setup consisting of FULL COUNT jeans worn over a long duration and a vintage denim jacket. The longer the denim is worn the softer the fabric gets, becoming more and more comfortable.
Like FULLCOUNT’s denim, vintage denim ages beautifully. The jacket features a single front pocket design, and the seam puckering that appears from the shrinkage of the yarn on the sewed parts is an attractive detail.
A Western shirt made with beige chambray fabric. This item combines authentic details and light fabric for a modernized look.
The processed model of the brand’s standard denim jacket. This special item has been aged beautifully by the hands of a skilled craftsman.
A band collar overshirt featuring a detailed houndstooth pattern. The relaxed silhouette provides excellent comfort.
A simple collarless denim coverall made in the image of a vintage engineer jacket.
A pair of washed jeans based on the tapered 1110Z model with stunning faded details.
Color jeans made with selvedge denim featuring a tighter silhouette.
A pair of washed work pants made from brown duck double-knee pants. The fade that looks like they have been worn for years is stunning.
The double-knee pants are a pair of basic bottoms with a slightly wider silhouette.
This souvenir jacket features a surface ruggedness while retaining its vintage feel. The embroidery on the back has been left out, letting you enjoy its unique texture to the fullest.
An atelier coat that was worn by many French artists as an overcoat. The silhouette was adjusted and reproduced into stylish fashion item.
A wide pitch cardigan made with waffle fabric featuring a pigmented print. The fading of the print the more it is worn is one of the attractive points of this piece.
A short-sleeved sweatshirt that can be worn year-round like a T-shirt. The damaged parts and light wash are subtle details that make this an excellent item.
This simple indigo V-neck T-shirt can be worn year-round as an innerwear and ages beautifully the more it is worn.
A collaborative series with THE H.W.DOG&CO, consisting of a cycle cap, fatigue hat, and Panama hat.
A pair of collaborative all-leather sandals made with LEFT HAND. The simple and rugged leather provides the same level comfort as a pair of boots.
A plain souvenir jacket styled with a black and beige color scheme. Although it features a minimal design, the beautiful draped fabric adds a vibrant touch.
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