“Karla, I need a long T-shirt, and I want it to be like this”. Apparently this is how it started. When Justin Bieber asked Karla Welch, one of Hollywood’s most powerful stylists, for the perfect white t-shirt, she decided to do it from scratch cause “there were no long shirts available“.
After that she decided to collaborate with Hanes to launch a line of white tees that are both highly wearable and affordable. The campaign features Justin Bieber.
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